This course examines mass communications in the United States and includes topics such as the organization, role, content, and effects of newspapers, magazines, television, radio, books, and films.
Week #1: Introduction to the Course and Understanding the Mass Media/the Importance of Media Literacy
Week #2: The Business of Media
Week #3: Self and Governmental Controls of Media
Week #4: Understanding Research on Media Effects and Media Culture
Week #5: Blurred Media Boundaries
Week #6: Strategies of the Media Giants
Week #7: The Book Industry
Week #8: The Newspaper Industry
Week #9: The Magazine Industry
Week #10: The Music Industry
Week #11: The Radio Industry
Week #12: The Movie Industry
Week #13: The Television Industry
Week #14: The Internet and Video Game Industries
Week #15: The Advertising and Public Relations Industries
